Windows 7 vs. Windows 8

Subject: Contrasting contrasts, similarity and assessment of two PC working frameworks, Windows 7 and Windows 8. The arrival of Windows 8 has separated the online network in two conflicting gatherings. A few clients seem to appreciate the new highlights and execution of the most up to date Windows working framework, while others suggest picking its generally welcomed antecedent Windows 7 (Mikoluk, 2013). The motivation behind this exposition is to look at a portion of the essential qualities of these working systems.These involve: UI, fundamental inherent programming parts, framework necessities lastly, execution of two frameworks dependent on different PC test results. This article has been sorted out in the accompanying manner, right off the bat it takes a gander at crucial qualities of working framework UI, it proceeds by examining fundamental implicit programming segments, at that point continues by featuring framework necessities lastly, it will plot the exhibition of two framew orks dependent on different PC test results.User interface is an external layer and one of the key parts of the working ystem, which can be portrayed and depicted by various viewpoints, for example, plan procedure, start menu format and contact screen usefulness. Windows 7 keeps essential standards of customary Windows interface expanding on â€Å"Aero† visual style highlights, for example, unobtrusive activitys and translucent glass windows empowering a wide scope of work area personalisation prospects (Bott et al. 2011). Consolidation of the Metro plan language for Windows 8 presents a totally new tile-based structure system, which is drastically not quite the same as conventional Windows portrayal ocusing on just what is required † decreasing to the pith and praising substance. ‘ (Clayton, 2013). Windows 7 beginning menu keeps the comfortable two-section format with the Start button situated in the left corner of the taskbar (Coward and Knittel, 2010).Whereas i n Windows 8, the beginning menu is supplanted with a Start screen, where notable work area symbols have been subbed with huge tiles and â€Å"Live† tiles showing ongoing data and is feeling the loss of the Start button (Boyce and Tidrow, 2013). Moving to contact screen attributes, Windows 7 programming works with imited measure of touch motions and its objectives initially intended for a smaller than expected bolt cursor are excessively little (Pogue, 2013).In differentiation, Windows 8 is worked with center around contact input, highlighting all the most recent touch screen innovation developments and presenting an extended number of accessible signals just as a touch-accommodating interface with huge targets (Cirque, 2012). what's more, security applications. Web Explorer 8 comes as a preinstalled property of Windows 7 only for US clients including the recognizable â€Å"Aero† visual style UI with add-on program expansions just as incorporated Web Search box and abbe d perusing (Stanek, 2010).Windows 8, then again, accompanies most recent Internet Explorer 10 program advancing the moderate Metro UI, moving ceaselessly from additional items; depending nearby designers to enhance the perusing experience for clients by empowering highlight recognition innovation (Boyce and Tidrow, 2013). Web Explorer 10 Start screen incorporates web search box joined with address bar and furthermore offers performing multiple tasks with tabs (Microsoft, 2013).Moving to Security Management, Windows 7 highlights remember worked for Firewall arrange security framework and Windows Defender spyware insurance; anyway for the better guard it s prudent to also introduce Microsoft Security Essentials antivirus programming (Bott et al. , 2011). In Windows 8, security is additionally kept up by Firewall and expanded confguration of Windows Defender, which replaces Microsoft Security Essentials (Microsoft, 2013).When thinking about likenesses, both working frameworks have indi stinguishable negligible equipment necessities, which empower the two to run on wide scope of machines (Microsoft, 2013). At he Microsoft Worldwide gathering 2011 in California Tami Reller underlined: In both of our Windows 8 reviews, we discussed proceeding on ith the significant pattern that we began with Windows 7, keeping framework necessities either level or decreasing them over time.Windows 7 and Windows 8 programming is good with PCs comprising of: at the very least 1 gigahertz processor or quicker, in any event 1 gigabyte of free RAM for 32-piece renditions or least 2 gigabytes for 64-piece forms, a free hard plate space of 16 gigabytes for 32-piece frameworks or 20 gigabytes for 64-piece frameworks just as Microsoft DirectX9 designs card with WDDM driver (Egan, 2012). Going to the rules of execution, there are noteworthy contrasts in the timings cap working frameworks require for basic tasks, for example, booting up, closing down, awakening from rest mode and 3D illustratio ns implementation.As expressed by Walton (2012), Windows 8 keeps on developing the viability of Windows 7, which has demonstrated to be a quick and profitable working framework, by indicating various enhancements contrasted with its forerunner. Muchmore's test outcomes (2012) uncovered that the booting time for Windows 8 is essentially diminished by very nearly a half contrasted with Windows 7; 17 and 38 seconds correspondingly. He likewise detailed that he shut personal time indicated comparative enhancements; the most recent form of Windows took 10 seconds, while the more seasoned working framework was 2 seconds slower.According to Muhammad (2013), Windows 8 is additionally quicker awakening from rest mode with just 10 seconds required for this activity which is 3 seconds in front of Windows 7. Notwithstanding, Windows 7 3D realistic execution was reasonably quicker, albeit both working frameworks indicated fundamentally the same as results (Walton, 2012). contrasts in both workin g frameworks. Right off the bat, the most evident contrast is that Windows 7 speaks to customary Windows interface, while the latest working ystem advances inventive Metro plan procedure with huge tiles rather than recognizable symbols.

Analysis of the salient features of Beck’s cognitive theory Essay Example for Free

Investigation of the striking highlights of Beck’s subjective hypothesis Essay Beck’s subjective hypothesis expect that most mental issues emerge from flawed reasoning procedures. The hypothesis is focused on three factors that shape what can be shown as a ternion. Beck (1976) noticed that the three factors that influence the human mind’s capacities are musings, precursor occasions and conduct (Figure 1). Figure 1: The establishment of Beck’s (1976) idea of the intellectual hypothesis Source: Created from the depiction by Bandura (1976) A point important is that these elements can't follow up on their own as they do as such in cooperative energy with different components. For example, conduct is influenced by nature; considerations are influenced by oneself (individual); and precursor occasions are impacted by the recent developments. Beck’s subjective hypothesis sees predecessor occasions, musings and conduct to be dynamic. What's more, as indicated by (1998), every one of the three constituents of the group of three is equipped for influencing others. In any case, Beck (1976) takes note of that in assessing the ternion, cognizance or contemplations require more accentuation. This is on the grounds that it is through contemplations that people can change their convictions, mentalities, understanding and observations in various cases. In addition, contemplations or psychological components fill in as a stage for sifting or evaluating occasions. In accordance with this, if the human psyche is one-sided towards one occasion to the detriment of another, the reasoning procedure would inspire some type of passionate and social reactions that would infer a few issues throughout everyday life. Consequently, as per this hypothesis, the manner in which people think could really change the manner in which they feel and carry on. The intellectual hypothesis fills in as a method of comprehension and treating gloom because of the methodology it takes in tending to the different resources of the psyche. Moreover, since it features issues identified with mental abilities, it is suitable for tending to psychological wellness issues and different occurrences of clutters that emerge because of melancholy or factors, for example, substance use. In hypothesizing the hypothesis, Beck was of the supposition that discouraged individuals frequently have low assessment of themselves. Absolutely, Beck recommended that discouraged individuals accept that the world, their future, and they themselves were the reasons for their downturn. Likewise, Beck (1998) noticed that individuals may be confronted with mental troubles because of event of programmed contemplations, negative self-appraisals and useless suspicions. In addition, Beck suggested that programmed contemplations normally prepare for feelings however happen extensively quick with the influenced individual’s little mindfulness. Therefore, such people don't see themselves with high regard. For instance, individuals influenced by pressure may address themselves in impressively high basic tones; they likewise reprimand themselves for each setback that comes upon them. Beck’s hypothesis and discouragement Beck (1987) noticed that discouraged individuals, aside from having a low assessment of themselves, likewise create outlines in their psyches, for example, â€Å"if numerous individuals detest me then I am useless. † Nevertheless, such convictions are normally crude, exaggerated and unbending. It is commendable taking note of that the self diagrams created in the psyches pf bothered individuals are typically steady yet inert and just recognizable when they are invigorated by social stressors (for example when an individual incites the troubled individual) (Beck, 1987). When the troubled individual is incited, the burdensome outline in the psyche of the individual gets initiated by the pressure of the occasion (incitement) and results into a two-crease outcome (Beck, 1976). The principal impact is that the substance of the troubled individual gets negative. This is portrayed by an intellectual group of three and the individual creates negative convictions about oneself, the world and the future (I. e. each part of the intellectual set of three gets negative). In the subsequent stage, there is a precise predisposition in the psyche that described by bending of data preparing capacity and being inclined to submitting mistakes. In spite of the fact that not all types of wretchedness are brought about by incitement of the self-patterns, Beck saw the negative subjective set of three and negative preparing of data as the natural highlights all things considered (Beck, 1987). The consequence of the negative outline is dread for all exercises by the person. This is disregarding the way that a few exercises could be effectively practiced. For example, a negative assessment of self-esteem might be â€Å"I am disgraceful, I just can’t do this†; and a negative assessment of the world or day by day occasions might be â€Å"Everything that transpires is simply enough proof that my reality is disintegrating, this world needn't bother with me. † On the other hand, a troubled person’s assessment of things to come might be â€Å"It appears that nothing will ever improve for me even in future. † From the above delineation, Becks Cognitive Model of Depression unmistakably shows how early encounters in life can prompt the advancement of useless convictions, which thusly cause people to have antagonistic self-sees, which thus result into gloom (Beck, 1987).

Should Batman Kill the Joker Free Essays

Should Batman murder the Joker? Have you seen that in DC Comics Batman would consistently get the Joker and send him to imprison, however each and every time the Joker would simply get away and cause more damage to individuals. Since the Joker has executed and hurt such a significant number of individuals why doesn’t the Batman simply slaughter him? Numerous individuals would concur that he should slaughter the Joker since it would end the enduring of such a significant number of lives, yet Batman has his own way of thinking; he accepts that if he somehow happened to execute it would make him no better than the dangerous lawbreakers he has pledged to take care of. Batman ought not slaughter the Joker since like every other person he is simply one more resident of the city, and in the event that one resident were to execute another that would be murder even the Batman needs to keep that law. We will compose a custom article test on Should Batman Kill the Joker? or on the other hand any comparative theme just for you Request Now Batman is otherwise called the extremely rich person single man Bruce Wayne and his feeling of equity started to create due to an occasion that happened when he was a kid. Bruce watched his folks get shot during a burglary in a back street outside of a theater when he was exceptionally youthful; it was never a robbing in light of the fact that the looter never truly contacted them which implied that they were killed. If Batman somehow managed to execute the Joker it would make him the same than the looter that killed his folks. One life is similarly as significant as some other and as insidious as the Joker is he has the same amount of an option to exist as some other individual because of the basic truth that he’s a human life. Batman’s strategic life is to retaliate for his parents’ demise by guaranteeing no other kid could ever endure a similar destiny that he did by disposing of all the debasement and insidiousness in Gotham City. Batman has his own specific manner of managing lawbreakers and keeping in mind that he may overstep the law, he despite everything regards it. Each man is qualified for fair treatment regardless of how often he oversteps the law. By executing the Joker Batman would demonstrate every one of his depreciators directly by turning out to be as risky as his foes. At the point when Batman isn’t battling wrongdoing he is much the same as some other individual and in light of the fact that he has an ensemble on it doesn’t make it directly for him to kill somebody. The law expresses that you will get discipline for homicide; it doesn’t matter if the individual executed was fortunate or unfortunate. If Batman somehow managed to execute the Joker and pull off it then everybody could simply put on an outfit, spread their countenances, and murder one another. Because somebody has accomplished something incorrectly it doesn't make it directly for an ordinary individual to murder him. Batman isn't the equity arrangement of Gotham. Truth be told, he has clarified that he is just the man who conveys the trouble makers to Commissioner Gordon. The main explanation that the Joker is as yet alive is on the grounds that the equity framework just wouldn’t rebuff the Joker for what he has done. On the off chance that the appointed authorities would simply put a capital punishment on him, at that point he wouldn’t have the option to get away and hurt more individuals. The Joker has killed a few thousand individuals, enough to get capital punishment a million times finished, yet the court is excessively fixated on the way that a person dressed as a bat was the person who secured him. At long last Batman should simply catch the Joker, carry him to the appointed authority, and the adjudicator should simply give Joker capital punishment. Step by step instructions to refer to Should Batman Kill the Joker?, Essay models

Comparison of the Blind Watchmaker to Biological Psychology - 2750 Words

Comparison of the Blind Watchmaker to Biological Psychology (Essay Sample) Content: Comparison of the Blind Watchmaker to Biological PsychologyStudent NameUniversity Affiliation Introduction Biological psychology, also known as biopsychology, can be defined as a study that examines the mechanisms of development in behavior, evolution and other mechanisms that relate to human behavior and experience (Kalat, 2013). This emphasizes on the relationship between psychology and the biological processes taking place in the human body. It is based on the belief that the behavior of organisms is as a result of the brain functioning which can also be referred to the ancient times when animals with those characteristics underwent a series of natural selection. There are three biological perspectives under which psychology can been studied. These include the comparative method where animals of different species and origins are identified. They are then compared to give an explanation of the differences that occur between them (McLeod, 2014). The second biological perspective in psychology is where the human hormones as well as the nervous system are studied. The changes are examined and their effect on the human behavior noted. The third aspect here is the concept of heredity and how it affects human behavior (McLeod, 2014). Kalats book, Biological Psychology, gives an insight of the relationship between biology and psychology while relating to the ancient times where the organisms originated. He focuses more of the mind and the brain relationship when arguing about the biological processes with regard to behavior. Dawkins is another author who wrote a book about evolution. He supports Darwins theory. His arguments have been of interest to the field of psychology and can be compared in a way. This essay will focus on Kalats text in Biological Psychology and how Dawkins arguments in The Blind Watchmaker can be related. Kalats text on Biological PsychologyKalats book links the human behaviors to biology. It tries to explain the relationship between the two. He illustrates how research has been used to come up with the evidence on the relationship between biology and psychology. In his text, he tries to find out why brain activities and consciousness are related and how the genes interact with one another and the environment to influence the human behavior.How is behavior accounted for in biology?Behaviors which refer to common sense are meant to mean the intention for which one is doing something (Kalat, 2013). However, intentions cannot be assumed. When a cock crows, it has no idea why is does so and even when one yawns, we cannot explain why. Biology explains behavior by use of four concepts. These are:Physiological explanationThis deals with mechanisms that are involved in the functioning of the body (Kalat, 2013). It explains how the chemical reactions in the body relate with the hormones and the brain and also the way the influence one another. It also involves the route that brain impulses follow to control activ ities in other organs. Given a case of a songbird, its brain develops the under influence of the hormone testosterone. This is greater in the male songbird as compared to the female and it is what enables the male to sing when mature (Kalat, 2013). Ontogenic explanationThis word was derived from a Greek work to mean the origin or genesis. In this case, it is used to give an explanation of the development of behavior or a structure as influenced by factors such as genetics, interaction with one another and nutrition. For instance, inhibition of impulses develops over time from the period one is young up to maturity period (Kalat, 2013).For instance, the birds are able to sing by listening to the adult birds. It is through this that certain genes recognize the voice and record it as they heard it. When they grow up, they will be able to sing the song as they heard it in their early stages of life (Kalat, 2013).Evolutionary explanationThis gives an account of historical events that too k place during evolution of human beings to the current status. The characteristic features the current species are said to be similar to those of the ancient organisms (Kalat, 2013). For instance, animals such as monkeys that are closely related to humans use simple tools. This can be used to illustrate the fact that human beings evolved from using simple tools to the current status where they use complex tools and machinery. This is because the two species are closely related. Research also indicates that the species have a common ancestor. An example of the bird species can also be used to illustrate this point. Some birds have closely related features such as songs and other physical characteristics (Kalat, 2013). This shows that they have a common origin.Functional explanation This explains the reasons behind the process of evolution of structure and behavior. An example is when an organism has a dominant advantageous trait. If the organism has many offsprings and transfer the trait to them, then the trait will be manifested in the population. This gene may be spread accidentally, a process referred to as genetic drift. This gives rise to a better generation (Kalat, 2013). For instance, in the bird species, the male birds are the most noted in singing. This is, however, done to attract the female birds or also scare away the males (Kalat, 2013).Relationship between Genetics and behavior According to Kalat (2013), genetics can affect the behavior of an organism. Research conducted by comparing people who were born blind with their sighted relatives shows similarity. However, this is arguable when it comes to other factors including the surroundings of the organism, sex and lifestyle. Given, for instance, the issue of homosexuality and heterosexuality, some often argue that it is genetically inherited while others say is a personal choice and can be corrected by adopting means such as psychotherapy. The way genes are arranged in the human body can be used to examine the arguments in the humans. Genes control human behavior by controlling certain processes in the body organs such as the brain. Some genes affect the human behavior indirectly (Kalat, 2013) For instance, one may feel attractive and on meeting people, they smile back. This encourages and affects the personality of the person by boosting his/her self-esteem.Evolution of behavior The change in the variation of genes in an organism over a long period of time is referred to as evolution (Futuyma, 2005). Organisms undergo genetic changes despite the fact that the change eventually benefits or causes harm to the organism itself. Evolution is described by comparing the current organisms with fossils. Humans, for instance have been closely related to chimpanzees and they are traced to a common ancestral origin. Plant species with similar physical characteristics and behavior have also been traced to a common origin (Kalat, 2013). However, not all organisms with similar physical characters have a common ancestral origin (Futuyma, 2005). The explanation in this case is the reproduction process. All organisms give rise to offsprings that resemble them. However, genes undergo such processes as recombination, duplication and mutations leading to new variations in the organisms (Kalat, 2013). These changes may cause harm to the organism or benefit it. Organisms with genes that encourage high reproductive success can pass the genes to their offsprings making them become dominant in the future generations. Research carried out by plant and animal breeders indicate that the traits can be transferred from one generation to the other (Kalat, 2013). This has been proven through artificial selection.Misconceptions about evolution Lamarckian came up with the theory of use and disuse (Kalat, 2013). This theory stated that if you do not use a given structure of the body or a behavior, then it (the structure) will decrease with time. This has been found by scientists, acco rding to Kalat, to have no evidence and research shows that it is not true. For instance, we can take a case of a man who goes to the gym every day. The muscles will build up. This trait has been found to remain with the person and it is not passed to the offspring. According to scientists, body structures such as toes may reduce with generations only if there are people who possess the genes for smaller toes and continue to reproduce (Kalat, 2013). Another misconception is that human beings have stopped evolving. However, evolution is closely related to reproduction. The rate of evolution may have slowed down but not stopped. People with a certain type of genes will have their genes transferred to their offspring and if the number of offsprings is high, then it implies that a large number of people in the population will contain the genes (Kalat, 2013). Also, evolution does not occur for the benefit of any individual. It only occurs to benefit the genes.The evolution of behavior T his relates to the change of behavior over time as a result of evolution. In the process of evolution, genes associated with certain behaviors may have been favored. Kalat (2013) believes that behaviors associated with organisms underwent the process of natural selection. For example, some animals such as the bears eat as much food as they find when others such as the birds eat for satisfaction. The relationship other animals have with regard to the natural selection can be debated. An example of this is the fact that a man can engage in sex and have children with many women whereas a woman cannot have many children by engaging in sex with many men (Kalat, 2013).The use of animals in research Animals have been used mostly in research that relates to human organs and behavior. The commonly used a... Comparison of the Blind Watchmaker to Biological Psychology - 2750 Words Comparison of the Blind Watchmaker to Biological Psychology (Essay Sample) Content: Comparison of the Blind Watchmaker to Biological PsychologyStudent NameUniversity Affiliation Introduction Biological psychology, also known as biopsychology, can be defined as a study that examines the mechanisms of development in behavior, evolution and other mechanisms that relate to human behavior and experience (Kalat, 2013). This emphasizes on the relationship between psychology and the biological processes taking place in the human body. It is based on the belief that the behavior of organisms is as a result of the brain functioning which can also be referred to the ancient times when animals with those characteristics underwent a series of natural selection. There are three biological perspectives under which psychology can been studied. These include the comparative method where animals of different species and origins are identified. They are then compared to give an explanation of the differences that occur between them (McLeod, 2014). The second biological perspective in psychology is where the human hormones as well as the nervous system are studied. The changes are examined and their effect on the human behavior noted. The third aspect here is the concept of heredity and how it affects human behavior (McLeod, 2014). Kalats book, Biological Psychology, gives an insight of the relationship between biology and psychology while relating to the ancient times where the organisms originated. He focuses more of the mind and the brain relationship when arguing about the biological processes with regard to behavior. Dawkins is another author who wrote a book about evolution. He supports Darwins theory. His arguments have been of interest to the field of psychology and can be compared in a way. This essay will focus on Kalats text in Biological Psychology and how Dawkins arguments in The Blind Watchmaker can be related. Kalats text on Biological PsychologyKalats book links the human behaviors to biology. It tries to explain the relationship between the two. He illustrates how research has been used to come up with the evidence on the relationship between biology and psychology. In his text, he tries to find out why brain activities and consciousness are related and how the genes interact with one another and the environment to influence the human behavior.How is behavior accounted for in biology?Behaviors which refer to common sense are meant to mean the intention for which one is doing something (Kalat, 2013). However, intentions cannot be assumed. When a cock crows, it has no idea why is does so and even when one yawns, we cannot explain why. Biology explains behavior by use of four concepts. These are:Physiological explanationThis deals with mechanisms that are involved in the functioning of the body (Kalat, 2013). It explains how the chemical reactions in the body relate with the hormones and the brain and also the way the influence one another. It also involves the route that brain impulses follow to control activ ities in other organs. Given a case of a songbird, its brain develops the under influence of the hormone testosterone. This is greater in the male songbird as compared to the female and it is what enables the male to sing when mature (Kalat, 2013). Ontogenic explanationThis word was derived from a Greek work to mean the origin or genesis. In this case, it is used to give an explanation of the development of behavior or a structure as influenced by factors such as genetics, interaction with one another and nutrition. For instance, inhibition of impulses develops over time from the period one is young up to maturity period (Kalat, 2013).For instance, the birds are able to sing by listening to the adult birds. It is through this that certain genes recognize the voice and record it as they heard it. When they grow up, they will be able to sing the song as they heard it in their early stages of life (Kalat, 2013).Evolutionary explanationThis gives an account of historical events that too k place during evolution of human beings to the current status. The characteristic features the current species are said to be similar to those of the ancient organisms (Kalat, 2013). For instance, animals such as monkeys that are closely related to humans use simple tools. This can be used to illustrate the fact that human beings evolved from using simple tools to the current status where they use complex tools and machinery. This is because the two species are closely related. Research also indicates that the species have a common ancestor. An example of the bird species can also be used to illustrate this point. Some birds have closely related features such as songs and other physical characteristics (Kalat, 2013). This shows that they have a common origin.Functional explanation This explains the reasons behind the process of evolution of structure and behavior. An example is when an organism has a dominant advantageous trait. If the organism has many offsprings and transfer the trait to them, then the trait will be manifested in the population. This gene may be spread accidentally, a process referred to as genetic drift. This gives rise to a better generation (Kalat, 2013). For instance, in the bird species, the male birds are the most noted in singing. This is, however, done to attract the female birds or also scare away the males (Kalat, 2013).Relationship between Genetics and behavior According to Kalat (2013), genetics can affect the behavior of an organism. Research conducted by comparing people who were born blind with their sighted relatives shows similarity. However, this is arguable when it comes to other factors including the surroundings of the organism, sex and lifestyle. Given, for instance, the issue of homosexuality and heterosexuality, some often argue that it is genetically inherited while others say is a personal choice and can be corrected by adopting means such as psychotherapy. The way genes are arranged in the human body can be used to examine the arguments in the humans. Genes control human behavior by controlling certain processes in the body organs such as the brain. Some genes affect the human behavior indirectly (Kalat, 2013) For instance, one may feel attractive and on meeting people, they smile back. This encourages and affects the personality of the person by boosting his/her self-esteem.Evolution of behavior The change in the variation of genes in an organism over a long period of time is referred to as evolution (Futuyma, 2005). Organisms undergo genetic changes despite the fact that the change eventually benefits or causes harm to the organism itself. Evolution is described by comparing the current organisms with fossils. Humans, for instance have been closely related to chimpanzees and they are traced to a common ancestral origin. Plant species with similar physical characteristics and behavior have also been traced to a common origin (Kalat, 2013). However, not all organisms with similar physical characters have a common ancestral origin (Futuyma, 2005). The explanation in this case is the reproduction process. All organisms give rise to offsprings that resemble them. However, genes undergo such processes as recombination, duplication and mutations leading to new variations in the organisms (Kalat, 2013). These changes may cause harm to the organism or benefit it. Organisms with genes that encourage high reproductive success can pass the genes to their offsprings making them become dominant in the future generations. Research carried out by plant and animal breeders indicate that the traits can be transferred from one generation to the other (Kalat, 2013). This has been proven through artificial selection.Misconceptions about evolution Lamarckian came up with the theory of use and disuse (Kalat, 2013). This theory stated that if you do not use a given structure of the body or a behavior, then it (the structure) will decrease with time. This has been found by scientists, acco rding to Kalat, to have no evidence and research shows that it is not true. For instance, we can take a case of a man who goes to the gym every day. The muscles will build up. This trait has been found to remain with the person and it is not passed to the offspring. According to scientists, body structures such as toes may reduce with generations only if there are people who possess the genes for smaller toes and continue to reproduce (Kalat, 2013). Another misconception is that human beings have stopped evolving. However, evolution is closely related to reproduction. The rate of evolution may have slowed down but not stopped. People with a certain type of genes will have their genes transferred to their offspring and if the number of offsprings is high, then it implies that a large number of people in the population will contain the genes (Kalat, 2013). Also, evolution does not occur for the benefit of any individual. It only occurs to benefit the genes.The evolution of behavior T his relates to the change of behavior over time as a result of evolution. In the process of evolution, genes associated with certain behaviors may have been favored. Kalat (2013) believes that behaviors associated with organisms underwent the process of natural selection. For example, some animals such as the bears eat as much food as they find when others such as the birds eat for satisfaction. The relationship other animals have with regard to the natural selection can be debated. An example of this is the fact that a man can engage in sex and have children with many women whereas a woman cannot have many children by engaging in sex with many men (Kalat, 2013).The use of animals in research Animals have been used mostly in research that relates to human organs and behavior. The commonly used a...

Analysis Of Sattar Buksh And The Common Wise Man On The...

Sattar Buksh Sattar Buksh (Sat-tar Bux-sch) is a Pakistani restaurant, cafà © and merchandize seller based on indigenous Pakistani art and â€Å"the common wise man on the street who has a strong entitled opinion on every subject† named Sattar Buksh. 1. Did you have a business plan when you started your business? Initially we only joked about starting such a business but then we realized that our idea was actually viable and so we started planning out our business starting from the personality sketch of our fictional brand ambassador â€Å"Sattar Buksh†. We started brainstorming answers to questions such as: SB’s (Sattar Buksh’s) tone of voice over Social Media, his stance on certain social issues, whether we were we an outspoken or safe brand, whether we were a political/apolitical. We needed to find our niche. Pakistan being the biggest tea importer of the world and yet all our cafà ©s served only coffee. So we started discussing that there needed to be a cafe that served a cup of tea without making it seem like it was a poor man’s beverage. We aimed to combine the western culture that Pakistan had adopted with Pakistan’s own tea drinking truck art painting culture. 2. Do you think business plans are necessary for entrepreneurship? Absolutely, we would have been lost had we not had a business plan. You need to know what you’re getting into when you’re starting a business. You need to know the market that you’re getting into and whether your business is viable enough to survive in that

A Powerful Statement By Arguing That Emotional Attachments...

Karpel Text: Karpel (1994) makes a powerful statement by arguing that emotional attachments may be the most important factor impacting couple relationships. He considers the concept so important that he opens with the idea, drawing a connection between the early mother-child relationship and later couple relationships. In my own experience of marriage (10 years in my first marriage, and nearly 28 years in my current marriage), I would concur that our childhood attachment history has a tremendous impact on who we become and how we act out our intimate adult lives. The heart of Karpel’s (1994) argument lies in the concept of â€Å"good enough.† Adults who have â€Å"good enough† mother-child relationships, will also be more likely to form healthy couple relationships. But if one partner’s need for security was not met in childhood, that partner may have an unhealthy need for attachment as an adult (e.g. clinging). This can play out in countless ways in a relationship. As if relationships were not already complicated enough, Karpel (1994) layers on the influence of culture, gender, and historical setting. For a marriage to succeed (at least in the west), there has to be some sense of balance achieved across these domains, or what Karpel terms fairness. And while the idea of fairness does not have to be the same for all couples, it does need to make sense to the partners in each unique relationship. Relationships which do not operate on a sense of fairness will have a much moreShow MoreRelatedMarriage Guidance: Summary Notes19959 Words   |  80 PagesSummary MGG201W MGG201W – Marriage Guidance – facilitative couples counselling Theme ONE – Understanding couples Intimacy involves: love, affection and caring, deep attachment to another person. The TRIPOD of couple relationships An intimate relationship consists of three factors that form a tripod on which the relationship rests. 1. Passionate attraction (PA) 2. Mutual expectations (ME) 3. 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Revelations at Saini Essay Example For Students

Revelations at Saini Essay As a Jewish individual, there are some accounts in history that you just remember since there are imbedded into your mind as a staple or the foundation for your religion and even as part of your culture. In the Tanakh, Deuteronomy 6:1 says that And this is the instruction-the laws and the rules. That the LORD your G-d has commanded me to impart to you, to be observed in the land that you are about to cross into and occupy(Deuteronomy 6:1). If you were to read this as a stand-alone statement, you cannot assert any explanation to what this means. However, if you were to use this as a complimentary statement to tie in Exodus 19-24, it would make sense. The reason why this statement makes so much contextual sense is that we are told the story of the Jewish peoples escaping from Egypt as well as their journey to the promise land in Exodus. Through this story, we begin to learn of the laws, the expectations, and the commands G-d gives his people. The essentials are explained in the next few sentences. On their journey, Moses gets to Mount Sinai and is told by the holy one to climb the mountain. At this time, both he and G-d are supposedly writing the five books. Moses is also given the Ten Commandments. Now, to examine exactly what Moses and G-d did collaboratively is simple. The Torah is simply the account of the Jewish people and imbedded inside of it are six hundred and thirteen laws. Now, if you think of what the ten commandments are, they are the ten golden rules, the critical ones perhaps that we are taught to drive into the ground and into our minds what we must do in order to obey the Holy one. By knowing the details above, we can then analyze this text on a scholarly level. First, it is necessary to dissect this statement. The statement: And this is the instruction-the laws and the rules. - says a few things. First, it says, G-d has spoken to Moses and from this conversation, the two of them have come to an understan ding and agreement perhaps of what a person is required to obey. It also does not make any differentiation between the word laws and rules. G-ds uses a very definitive voice using the word law. On the other hand, the mutual decisions made between G-d and Moses using the word rule is clearly heard in the text but never mentioned as LAW verses RULE. If the people do not follow this course or path that G-d has set out for them, the result with not have a good influence on the people especially as these people the land of their own people. This is justified in the statement that the LORD your G-d has commanded me to impart to you, to be observed in the land that you are about to cross into and occupy.One example of a law is: Six days you shall do your work, but on the seventh day, you shall cease from labor in order that your OX and your ass may rest, and that your bondman, and the stranger may be refreshed. (Exodus 23:12) Whenever you here the word shall with very explicit instruction s, it usually suggests that G-d requires a person to do that action. This instance simply says that a person should worship G-d on all day but on one particular rest and worship him especially. During that day, everyone should reformulate the bonds and rest so that a more productive work environment existed. So by G-d making the direct statements with the word shall, we know this is a MUST laws in the text. .u65ec026a2b2dcb36e02d2a9a5d91cf3e , .u65ec026a2b2dcb36e02d2a9a5d91cf3e .postImageUrl , .u65ec026a2b2dcb36e02d2a9a5d91cf3e .centered-text-area { min-height: 80px; position: relative; } .u65ec026a2b2dcb36e02d2a9a5d91cf3e , .u65ec026a2b2dcb36e02d2a9a5d91cf3e:hover , .u65ec026a2b2dcb36e02d2a9a5d91cf3e:visited , .u65ec026a2b2dcb36e02d2a9a5d91cf3e:active { border:0!important; } .u65ec026a2b2dcb36e02d2a9a5d91cf3e .clearfix:after { content: ""; display: table; clear: both; } .u65ec026a2b2dcb36e02d2a9a5d91cf3e { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u65ec026a2b2dcb36e02d2a9a5d91cf3e:active , .u65ec026a2b2dcb36e02d2a9a5d91cf3e:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u65ec026a2b2dcb36e02d2a9a5d91cf3e .centered-text-area { width: 100%; position: relative ; } .u65ec026a2b2dcb36e02d2a9a5d91cf3e .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u65ec026a2b2dcb36e02d2a9a5d91cf3e .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u65ec026a2b2dcb36e02d2a9a5d91cf3e .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u65ec026a2b2dcb36e02d2a9a5d91cf3e:hover .ctaButton { background-color: #34495E!important; } .u65ec026a2b2dcb36e02d2a9a5d91cf3e .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u65ec026a2b2dcb36e02d2a9a5d91cf3e .u65ec026a2b2dcb36e02d2a9a5d91cf3e-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u65ec026a2b2dcb36e02d2a9a5d91cf3e:after { content: ""; display: block; clear: both; } READ: Archimedes EssayAn example of rule follows the above statement. In Exodus 23:13, we read, Be on guard concerning all that I have told you. Make no mention of the names of other G-ds; they shall not be heard on your lips. This statement is both a rule and a law. The rule is just making sure you are actively aware of your surroundings and the actions of other people. G-d does not say you must do it. He just says it would be for your benefit that you do this. This can be extracted from the statement: Be on guard concerning all that I have told you. However, G-d then makes the mention that at the same time you shall not do the following: Make no mention of the names of other G-ds; they shall not be heard on your lips. He says essentially: you must at the same time not believe in or mention the name of another figure of worship because if you do, then you void his identity and you no longer are apart of his people. Therefore, by examining the language of law verses rule has a clear boundary because its directness is shaped much differently. There is no authoritative opinion since this is the primary source. Since no commentary exists, we cannot view the authors perspective except from the text itself. Therefore the authors whoever it might be wanted us to understand the seriousness of the text by using the languages they did. The lesson I took from this is that the language says a lot. If the words are strong and the image given is very explicit, this is definitely something G-d wants you to follow in a specific formulaic structure. On the other hand, if G-d proposes a statement but never elaborates into the specific details, we can collaborate the idea as a rule. The most important thing though is that the examination of the language tells us if not screams to us certain details that we may not follow. Therefore, paying attention to key directional words such as shall, aware, commanded, and observed are very important since they hold the core content in the text together. Bibliography:

Medea’s choice Essay Example

Medea’s choice Essay G. Show how Medea’s choice of action is as much affected by the fact that she is a stranger among the Corinthians as by the fact that Jason is marrying another woman. (Factor in how Jason’s marriage to a Corinthian princess now makes him an insider. What is his argument with regard to how that will help Medea and their two boys?)With the lamentations of the Chorus alone, the adultery committed by Jason is very well established.   It is by the other factors and circumstances that surround the adultery that pushes Medea to, not only kill Creon and his daughter, but her sons, as well.   Specifically, it was her state of exile and her being an outsider in Corinth that pushed her to despair hence her ultimate act of familicide.From the very beginning of the play, the Chorus sets the mood by discussing the current state of Medea.For Jason hath betrayed his own children and my mistress dear for the love of a royal bride†¦ She, poor lady, hath by sad experience learnt how good a thing it is never to quit ones native land.   (Euripides, I. 1-45)With these two lines at the beginning of the play, the audience is informed of the motivation of the plot of the play.   At the same time, pity is shown to Medea for being a foreigner in a land at a time that this particular travesty occurred.   It is this fact that Medea was a foreigner that aggravated her rage towards Jason.   Initially, Medea was weeping for the crime done to her and her inability to find solace anywhere in Corinth as she was a foreigner and had neither friends nor family in the region as she fully declared in front of the Corinth ladies:For there is no just discernment in the eyes of men, for they, or ever they have surely learnt their neighbor’s heart, loathe him at first sight, though never wronged by him; and so a stranger most of all should adopt a citys views; nor do I commend that citizen, who, in the stubbornnessof his heart, from churlishness resents the citys wil l†¦thou hast a city here, a fathers house, some joy in life, and friends to share thy thoughts, but I am destitute, without a city, and therefore scorned by my husband, a captive I from a foreign shore, with no mother, brother, or kinsman in whom to find a new haven of refuge from this calamity. (I.215-272)This raw emotion was exacerbated by the following incidents after venting out to the Corinth ladies.   After this conversation, Creon arrives and banishes her and her sons out of Corinth for fear that Medea will do harm to himself and his daughter.   This act of banishment, confirms her status as a foreigner in Corinth wherein she had no right to stay in the country and can be exiled if the sovereign so wished.   This pushed Medea into a state of despair as at this point Medea, who after helping Jason to acquire the Golden Fleece and who had burned the bridges because of it, had nowhere to go to once banished.Whither can I turn me now?   To my fathers house, to my own country, which I for thee deserted to come hither? I am become the bitter foe to those of mine own home, and those whom I need neer have wronged I have made mine enemies to pleasure thee. (I. 451-512)Because of the sorrow that exile will cause her children, she pleaded to Creon to allow her a day to make preparations, only to be informed by Jason that her sons will be taken into the palace as adopted sons of Creon’s daughter.   Thus it was only Medea that will be banished.What happier device could I, an exile, frame than marriage with the daughter of the king? Tis not because I loathe thee for my wife-the thought that rankles in thy heart; tis not because I am smitten with desire for a new bride, nor yet that I am eager to vie with others in begetting many children, for those we have are quite enough, and I do not complain. Nay, tis that we-and this is most important-may dwell in comfort, instead of suffering want (for well I know that every whilom friend avoids the poor), and that I might rear my sons as doth befit my house; further, that I might be the father of brothers for the children thou hast borne, and raise these to the same high rank, uniting the family in one,-to my lasting bliss. (I. 512-572)This statement of Jason had totally severed Medea from Corinthian society as well as her family – her last and only sanctuary.   As evidenced by Jason’s statement, the main motivation for him to have married Creon’s daughter was to get a foothold in Corinthian society thus ending his state of exile.   Being an exile like Medea, he believed that the only way to secure a future for his sons was to provide them with a homeland and citizenship.   Initially, as Jason and Medea adventured, they amassed an amount of enemies that made both of them exiles from numerous lands and this state was a commonality that gave refuge to both Jason and Medea – a unifying factor apart from the love that they felt.   The Jason’s a dulterous marriage destroyed this and the adoption of Medea’s sons sealed Medea’s aloneness and expulsion, from society, her family and her refuge.The Chorus recognizes the sorrow brought about by Medea’s complete exile after Medea’s argument with Jason by stating:O my country, O my own dear home! God grant I may never be an outcast from my city, leading that cruel helpless life, whose every day is misery. Ere that may I this life complete and yield to death, ay, death; for there is no misery that doth surpass the loss of fatherland. (I.623-686)Upon initial reading this line would seem disconnected with the scene prior and the rest of the speech of the chorus which focuses on the infidelity of Jason.   But it is this lack of a â€Å"home† that finally pushes Medea to enact her revenge.†¦for I will slay the children I have borne; there is none shall take them from my toils; and when I have utterly confounded Jasons house I will leave the land , escaping punishment for my dear childrens murder, after my most unholy deed†¦ what gain is life to me? I have no country, home, or refuge left. (I. 866-924)â€Å"Jason’s house† serves as a double meaning in this line when Medea states her plot.   Jason’s house in this case means the palace that he will now be living in, symbolizing the royal family that he currently belongs to.   It also means Jason’s stability in the land of Corinth.   Normally to own a house in a land signifies that the owner is a citizen of that land and has every right in owning property in that land.   â€Å"Confounding Jason’s house† would mean destroying his stability in the land that he has adopted.   Finally, it also means that Medea intended to destroy any hopes of Jason to build a family in Corinth.In conclusion, the actions of Medea in exacting revenge is a complete and total act of vengeance that encompasses every single crime that Jason committ ed against her – namely, adultery, expulsion and sequestration of everything Medea held dear.   In consequence, Medea killed his new bride, the cause of his adultery; Creon – the cause of her banishment; and his sons – the symbol of a new future out of exile and an image of home.   All of which represent everything that Jason took away from Medea her marriage, her residence in Corinth and her family which was her refuge and her home.   If Jason, and maybe Creon, did not validate her state of being an outsider and stranger, then maybe she would not have resorted to that heinous act.   However, as she herself had stated, â€Å"what gain is life to me? I have no country, home, or refuge left,† despite her initial hesitancy, she had no alternative course but to kill her own sons.;Reference:Euripides. â€Å"Medea.† Great Books of the Western World: Aeschylus, Sophocles, Euripides, Aristophanes Vol. 5 Ed. Robert Maynard Hutchins. London: William Benton, 1952. 212-223.

34 Important SEO Tips You Need To Know Now - CoSchedule

34 Important SEO Tips You Need To Know Now Search engine optimization often seems  like magic  to newcomers. The elements of a strong SEO strategy often arent obvious  to an untrained eye. However, once you understand how  the basics work, you can: Dramatically increase your organic search traffic Increase your conversion rate Generate more leads and revenue Despite rumors to the contrary, SEO isnt dead. Furthermore, even the best content needs some help getting found. Thats where these 34 SEO tips will come in handy. Whether youre a beginner just getting started, or an expert looking for a quick refresher, this post provides a basic understanding of the most essential elements necessary for SEO success. Plus, weve also included an on-page SEO checklist to help you  nail every blog post you write. Table of Contents: 6  Tips On How To Do Keyword Research 2 SEO Meta Tag Formatting Tips For Optimal Search Snippets 7 SEO Writing Tips To Create Better Content 4 Image SEO Tips 3  Internal Linking Tips To Avoid Over-Optimization 5 Simple Link Building Tips 4 Additional WordPress SEO Tips 3 Tips For Measuring SEO Success Resources For Further Learning Why Is SEO Important? You may have heard rumblings that SEO is an outdated practice. You might have even heard that basic search engine optimization is completely unnecessary in 2016. However, this couldn't be further from the truth. In fact,  SEO is as important as ever. Furthermore, if you're not paying attention, you might  not be getting all the traffic you could be.  While search engine algorithms and SEO best practices are constantly evolving, it's still important to know the basics and not rely on luck to get your content to rank. That's where the following tips come in hand. 6 Tips On How To Do Keyword Research Keywords are essential to  any sound SEO campaign. Search engines need them to understand what your post is about. Users need them to help find answers to their questions. Your goal is to create great resources  that answers common search queries. Tip 1: Learn How To Use The Google Adwords Keyword Planner The Google Adwords Keyword Planner is every marketer's trusted warhorse for keyword research. It's useful for uncovering  keyword search volumes and generating additional keyword ideas.  Check out this video below to see how it works: Tip 2: Use SERPs.com's Free Keyword Research Database We love this free keyword tool from SERPs.com. It's fast, effective, and incredibly easy to use. Here's how it works: Go to the Keyword Research Database. Enter a keyword and click "search": It's as simple as that. Tip 3: Use  SEMRush To Gauge Keyword Difficulty If you have a paid Moz subscription, then you know how useful their Keyword Difficulty tool can be. However, what if you can't afford a premium SEO software suite? Enter SEMRush. While they do offer paid plans, you can easily use their Keyword Difficulty tool with a free subscription: 1.   Sign up for a free SEMRush account. 2. Find Keyword Difficulty in the left-hand navigation. 3.  Enter  keywords you'd like to check (up to 10 at a time) BONUS TIP: Choosing effective keywords requires strategy. If your blog is new, it may be better to target keywords with low competition (under 50%), even if they don't have high  search volume. However, if your blog is well established, consider ignoring keywords with less than 500 - 1000 monthly searches. Tip 4: Use The Keyword Planner For Competitive Research We've covered how Google's Keyword Planner is useful for gauging keyword search volumes. However, you can also use it to generate keyword ideas based on your competition. 1. Start with a fresh search for keywords based on a website: 2.  Enter a competitor's domain or landing page URL to use as a basis for keyword ideas: 3. You have now generated tons of keyword ideas based on what your competitor could potentially target. Consider going after these keywords before they do, or check to see if they're already ranking on these terms. Tip 5: Use SEMRush To Find Your Competitor's Top Keywords SEMRush is another useful tool for uncovering  competitor's keywords. 1.  Log into your account and click on Organic Research: 2.  Enter a domain and see which keywords it's ranking for: Using this process, you might be able to find keywords you wouldn't have thought to  target. Are you doing #keyword #research the right way? Tip 6: Find And Incorporate LSI Keywords Sometimes, people use different terms to search for the same thing. Google and other search engines know this. In order to deliver the best user experience, their technology needs to serve up results that match not only keywords, but the intent behind those keywords. Latent semantic indexing (LSI) refers to the algorithmic technology that helps search engines understand the relationships between different but similar keywords. LSI keywords, then, are search terms that may mean the same thing, or are closely related to one another. The LSI Keyword Generator makes it easy to find these keywords fast. Enter a keyword, and it'll return a list of related terms to weave into your content. Feeling lost? That's okay. We've written an entire post on LSI keyword research that should help. Plus, we'll talk more about how to implement these keywords in a few moments. Back To Table Of Contents 2  SEO Meta Tag  Formatting  Tips For Optimal  Search Snippets Meta tags are snippets of text that exist in your website or blog's code. According to Search Engine Watch: HTML meta tags are officially page data tags that lie between the open and closing head tags in the HTML code of a document.  The text in these tags is not displayed, but parsable and tells the browsers (or other web services) specific information about the page. Simply, it â€Å"explains† the page so a browser can understand it. There are two meta tags  you need to customize for every post on your blog. They are the title tag and the meta description tag. The title tag tells users and search engines what your web page is about.  Meanwhile, the meta description tag provides readers with more information about your page. Both are displayed in search engine result pages (SERPs). The title tag tells users and search engines what your web page is about. #SEOHere is what they look like in the search results: Tip 7: Know How To Write Strong Title Tags There are three essential elements (plus one that's optional) to writing a quality title tag: They should be no more than 70 characters long (as of May 2016). Google will cut off anything longer than this length. They should include your post's primary keyword as far to the left as possible. We'll touch on keywords a bit more in a few moments. They should include some type of value proposition (if appropriate) to entice users to click. Additionally, you may want to include your blog or company name  at the end. This can help reinforce your brand in SERPs, but it also takes up space. Tip 8: Know How To Write Strong Meta Descriptions Meta tags should give readers a reason to click your search result. Think of them as ad copy for your blog post. Here are a few important technical items to remember when writing meta descriptions: They should be no more than 156 characters long. Once again, Google will truncate anything over this length. However, they should be long enough to provide a useful description of your post. They should include your primary keyword. Even though meta descriptions don't impact rankings, including your keyword helps reinforce what your page is about to readers. BONUS TIP: Want to see what your title tag and meta description will look like before publishing? Use a free online SERP preview tool. Here are three different options: Portent's SERP Preview Tool Moz Title Tag Preview Tool Content Forest SERP Preview Tool A SERP preview tool can be useful for seeing how your search snippets will appear before publishing your blog post. New to #SEO? Don't overlook your title tags and meta descriptions:Back To Table Of Contents 7  SEO Writing Tips To Create Better Content You've probably heard the cliche "content is king." We've heard this line repeated more times than we'd like to count. However, the sentiment behind this phrase rings true. You can't have an SEO strategy without  quality content. Follow these tips to write copy that's well-optimized for search engines without sounding spammy or mechanical. Tip 9: Include Your Primary Keyword In The Right Places It's important to make sure your primary keyword is included in several different places in your post. This is one of the most basic elements of on-page SEO. BONUS TIP: Remember, each blog post you publish should only target one primary keyword. The same goes for static website pages as well. Tip 10: Use Longtail Keywords Throughout Your Post Copy Longtail keywords are longer variations of your primary keyword. For example, if your primary keyword was "content marketing," some long  tail variations might include: content marketing ideas for solo bloggers content  marketing tips for small businesses software solutions for content marketing success These are just a few hypothetical examples. Tip 11: Understand  Latent Semantic Indexing Latent Semantic Indexing  refers to the way search engines look for relevant themes on web pages, rather than just keyword densities. According to long-time SEO expert Bruce Clay: In latent semantic indexing, Google sorts sites on the frequency of a variety of terms and key phrases linked together instead of on the frequency of a single term. Though your text content should include your main keyword or phrase, the content should never focus solely on that keyword or phrase. There is a possibility that Google may see the page as being over-optimized and penalties or a dip in rankings may result. In other words, use synonyms and phrasing variations of your primary keyword. Don't just repeat your primary keyword ad nauseam. This will look redundant and spammy both to readers and search engines alike. Use synonyms and phrasing variations of your primary #keyword. #SEO #BloggingMoz CEO Rand Fishkin  does a great job of explaining how to use semantically connected keywords: Tip 12: Write For People First, And For Search Engines Second Always write content with your audience in mind. If something sounds overly mechanical and over-optimized for search engines, readers will notice. This means you need to avoid keyword stuffing. Don't stick keywords everywhere possible in your post. Instead, spread them out naturally throughout your post. Odds are, you'll include long tail keywords naturally as you write anyway. Here's an example of a well-written sentence including the keyword "burrito recipe": "Learn how to make this excellent burrito recipe at home." Here's an example of what keyword stuffing might look like in this instance: "This best burrito recipe will help you make better burritos using black beans than any other recipe." One of these sentences reads clearly and includes the primary keyword in a useful way. The other sounds unnatural and over-optimized. BONUS TIP: If you have to make a trade-off between creative copy and SEO, lean toward creativity. Yes, your content needs to be properly optimized to get found. However, no one wants to read boring content. Make it a priority to ensure that what people read when they find your post is interesting. Tip 13: Make Sure Your Content Is Comprehensive Comprehensive blog posts should be as long as needed to thoroughly cover a topic. Studies show that blog posts with  at least 1,500 words rank best. Another study from Neil Patel ups that claim to 3,000 words.  These studies tell us two things: 1.  Search engines want their users to have a great experience. That means that you'll need to help them find the right information fast. For this reason, search engines  prefer to rank content that thoroughly answers a user's question about a topic. Ideally, they want your content to tell them everything they need to know without having to check another search result listing (which slows down the user and creates a weaker user experience). 2. It takes a fair amount  of words to really cover most topics thoroughly  (somewhere in the 1,500 t0 3,000 word range, or more). This doesn't mean you need to  pad your content with filler to hit a high word count. That won't help you create useful content or rank highly in search engines.  Do the following instead: Recommended Reading: This Is The Ultimate Blog Writing Process To Create Killer Posts Tip 14: Understand The Importance Of  Unique Content For SEO SEO experts have been telling people to create unique content for years. However, they don't always follow up with what "unique content" really means. When it comes to content marketing and SEO, unique content: Includes original verbiage that isn't duplicated elsewhere on the Web. Duplicate content is classified as content that is exactly the same or extremely similar. Includes material or types of content that other blog posts  on the same topic are missing. Includes knowledge or expertise other sources cannot easily duplicate. Here are some ways to ensure your content is unique: Use CopyScape to ensure your copy does not match any other web page word-for-word. Manually review the top ten posts and pages currently ranking for your prospective keyword. Identify information that's missing from these posts. Make sure that info is present in your own content. Add types of content to your post that others are missing. This could include videos, infographics, image galleries, PDF downloads, or other types of content that add unique value to your post. If you have original research or data,  include it in your posts. Readers and search engines both love original research because it provides unique value others can't deliver. That makes your content more valuable,  attracting back links and establishing your blog as a topical authority. BONUS TIP: This in-depth post about unique content from Distilled (a respected London-based SEO and content marketing agency) is a must-read. While it was published back in 2013, its insights are as true today as they were then. It's also a great example of what  a comprehensive and authoritative blog post looks like. Tip 15: Use Correct H1 - H6 Tags Using correct heading tags makes your posts easier to read. It also makes it easier for search engines to accurately interpret and index your content. You can find your heading controls in WordPress here: IMPORTANT NOTE: Each post and page on your site should include only one H1 tag. However, you can use multiple H2 - H6 headings as appropriate. Generally, it's considered a best practice to have four or fewer font sizes on a page as well. Consider using H2's for sub-headings, H3's for points beneath those subheadings, and use H4 tags sparingly. This will help you create well-structured posts that readers and search engines can easily interpret. Back To Table Of Contents 4 Image SEO Tips Search engines can't "look" at your images to determine their content. Instead, they use a handful of other data points to understand what your images are. Tip 16: Include  Keywords In Image File Names File names are important element that search engines need to accurately interpret image content. Follow these guidelines: Separate words in image file names with - (dashes) and not _ (underscores). Include your primary keyword phrase in one image on your post (ideally, a post header image). Here's what a well-formatted image file name might look like: super-awesome-keyword.jpg even-better-keyword.png the-best-keyword-yet.jpg You get the point. This is something that's often overlooked, but it can help you rank in image searches. It can also help support the overall SEO performance of your blog posts. BONUS TIP: Stick to using .jpg and .png files for your blog images. Tip 17: Avoid Using Image Title Tags You might notice that WordPress fills in image titles by default. However, there is some debate around how useful they are for SEO. After all, if you've given your image a descriptive file name and alt text, users and search engines alike should have all the information they need to understand your image. Including title tags isn't likely to hurt your SEO. It won't help much either, and it could cause your images to appear over-optimized (by trying to stuff too many keywords in your image data). Tip 18: Learn  How To Write Image Alt Text Alt text essentially provides alternative information to describe an image's content. You can easily edit image alt tags in WordPress here: Alt text is important for two reasons: It's used by Google to help it understand images (since it can't actually "see" images like a person can). If a browser can't load an image for some reason, alt text helps users understand what the image should be. Tip 19: Upload Images At The Exact Size You'd Like Them To Appear Bloggers often upload large images into WordPress, and then adjust the display size within the CMS. However, this slows down page load speed because it forces WordPress to resize the image as it's trying to load the page. Since page load speed is an important SEO factor, that can cause a problem. The solution is to upload images with the exact dimensions you want them to appear with. That way, your CMS won't have to work as hard to load your images. For example, the column width of the blog is 770 pixels. Therefore, we upload our images at 770 pixels wide (or less). If you want to find the exact  column width of your own blog, try using this Page Ruler extension for Chrome. It makes it easy to measure pixels: BONUS TIP: If you have a high volume of oversized images on your blog, it's probably not worth your time to retroactively re-size them. Simply keep this in mind moving forward. We've made this mistake before in the past too. Back To Table Of Contents 3 Internal  Linking Tips  To Avoid Over-Optimization Search engines use links to determine relationships between different pages and web sites. That's why it's important to earn backlinks from high-quality sites to improve your SEO. It's also important to make sure relevant pages and posts on your own site are linked as well. However, going overboard with optimizing internal links can get you in trouble with search engines. Follow these two tips to make sure you don't overdo it with internal linking. Tip 20: Make Author Bio Box Links No-Follow This tip requires some explanation about what follow and no follow links are. Follow links pass link equity in search engines. This means they tell search engines, "Hey, this page we're linking to is important." This directly impacts search engine rankings. No-follow links do not pass link equity. Search engines do not count no-follow links when calculating search engine rankings. Google doesn't want to see you creating garbage content just to get links. Readers don't either. Google doesn’t want to see you creating garbage content just to get links.To combat this, Google issued a warning to bloggers to make author box links no-follow. Even if your guest posts are legitimate and high-quality, making bio box links no-follow avoids creating the appearance of spamming (because search bots sometimes have difficulty telling the difference between what's legitimate and what's not). BONUS TIP: Consider using Gravatar to implement bio boxes on your blog. Not only is it super convenient and well-integrated with WordPress, it automatically applies a no-follow tag to all links. This is the solution we use for author bio boxes here on the blog. Tip 21: Avoid Over-Optimized Anchor Text On Internal Links Anchor text refers to the highlighted words used to link to another page. Search engines use anchor text to help them understand relationships between  linked pages. For example, if your anchor text is "burrito recipes," search engines can infer that the page you're linking to is probably related to making burritos. It can also understand that making burritos is relevant to the page where the linked text exists. It's important to make sure your anchor text is not over-optimized. This is especially when linking internally to your own posts. Here's why: Search engines use links to determine how important a web page is. More links from high quality pages  gives a post more authority to search engines. Links with anchor text related to a post's targeted keyword reinforce that post's authority for that keyword. Therefore, building lots of links with related  anchor text to a post will improve its rankings in organic search. However, you need to be careful not to use anchor text that is an exact match for the keyword the linked page  is optimized for. For example, let's say you have one page targeting the keyword  "burrito recipes" and another page targeting "burrito catering services" (please bear with me and my burrito obsession here). If you were to place a link (or worse, multiple links) from your burrito recipes page to your catering page, using the exact-match anchor text "burrito catering services," this would be considered SPAM. There's a good reason search engines consider over-optimized anchors to be spammy, too. The tactic has been over-abused over the years because it's an overly easy way to tell search engines, "Hey, I'm trying really hard to get this page to rank for this keyword." Instead, follow these guidelines when selecting anchor text: 1. Use a sentence fragment incorporating text that is relevant to the page being linked to, but is not an exact keyword match. 2. It's okay to use brand names or proper nouns as text anchors. Keep these two points in mind, and you'll  have smooth sailing ahead for your internal linking efforts. Tip 22: Do Link Between Related Pages On Your Site Internal links are extremely powerful for SEO. They help search engines understand which pages and posts on your site are related to each other. This helps Google and others better understand the meaning and context of your content, potentially leading to higher rankings. There are two key items to keep in mind here: Make sure the pages you link to are topically relevant to one another. Ensure your anchor text matches the context of the linked page. Here's an example of what we mean. In the screenshot below, we've selected the anchor text "create awesome evergreen content." And here's the linked page. Notice that the anchor text and the destination page are tightly topically related: This achieves two goals: It helps readers find more content they might be interested in (increasing your page views). It also helps the search engine understand that the destination page is a valuable resource for information about its topic (in this case, creating evergreen content). Make strong internal linking practices a habit, and soon enough, you'll have a site that's easier for both search engines and readers to navigate. Back To Table Of Contents 5 Simple Link Building Tips Backlinks from other websites are powerful for influencing search engine rankings. They tell search engines, "Hey, lots of people are directing traffic to this website. That must mean it's an important topical authority." Tip 23: Claim Unlinked Mentions Unlinked mentions are references to your brand or blog on other sites that don't include links. These can easily be discovered in three ways: Using a software platform like Moz or Ahrefs that detects unlinked mentions. Setting up Google Alerts for your brand name, and manually checking for links. Using advanced search operators to find unlinked brand mentions. The first option is the easiest. However, if you don't have budget, the second and third options are free. This guide on uncovering unlinked mentions  is a great place to start learning how to put them into practice. Once you've discovered an unlinked mention, the next step is to find an appropriate contact person. This could be the author of a blog post, the owner of a site, or a technical help contact. Send them a quick message thanking them for the mention, and ask if they can add a link. You'll likely find your success rate is fairly high. If someone is already talking about you, they'll probably be willing to add a link. Not only does this help your SEO, but it also makes it easier for their readers to find you. Tip 24: Leverage Public Relations For Links The first goal of PR is often to raise brand awareness. However, getting authoritative news sources to write about you can be a great way to build quality links, too. The trick is to offer editors an interesting angle that makes them want to write about you. In most cases, that means they'll link back to your site too. If you've never written a press release, start with this guide from The Guardian. Tip 25: Share Content On Social Media Social media links don't significantly impact SEO on their own. However, social promotion is important for getting your content in front of people. Some of those people might even link back to your content as a source for their own content. Tip 26: Avoid Link Spam Penalties Search engines are smart. They're able to understand  when people are trying to game the system with unnatural links. Once upon a time, SEOs and web masters would find ways to create high numbers of back links. Some still do, although their effectiveness has been almost entirely wiped out. Some of these black hat tactics included: Creating tons of low quality sites and linking back to themselves. Buying links. Hacking other sites, adding new secret pages, and linking back to other sites. In the darkest corners of the web, some people still try to pull these kinds of scams. However, their effectiveness has been almost entirely wiped out, thanks to search engine algorithm updates that prevent cheaters from winning. If you get caught creating manipulative back links, you can expect to hit with a manual penalty notice from Google. Next, you'll notice your search engine rankings dropping. You might even get removed from search engine indexes altogether. Before you panic, remember this is unlikely to happen if you follow these best practices: Avoid writing low quality guest blog posts strictly for link building purposes. It used to be common for content writers to blast out templated 300-word "guest posts" that they'd syndicate across dozens of blogs at once, just to build up links back to their site. This is a quick way to get slapped with a penalty. Instead, write high-quality and in-depth guest posts that help establish you as a topical authority (and maybe add one or two links back to your site for usability purposes). Never pay for links. If you're buying links, Google will know.  Places that sell links often live in "bad neighborhoods" that you don't want to be associated with. Don't spam comment sections with back links.  Before the majority of blogs used no-follow attributes on comment section links, underhanded SEOs would leave junk comments with links back to their sites. This was a quick and easy way to build up links. It's also a good way to annoy readers and make search engines angry. Tip 27: Create Great Content People Want To Link To This tip is a borderline cliche. Of course everyone knows they should "create great content." Nobody tries to create content that sucks and telling people to just "do better work" isn't helpful. It's lazy and vague advice that frankly insults people's intelligence. However, there are some concrete ways you can create content that's more likely to draw links. Try some of these: Present original information that doesn't exist on any other site. This might include running a survey, and then publishing a blog post with your findings. Make sure your content is comprehensive. That means covering your topic completely and in detail. If your page is the best resource available for a given topic, it's more likely to be cited as a source. Be timely. If your blog or site breaks some major news, you can expect to get a lot of backlinks as the original source. Create useful resource pages. For example, you could create a page that hosts a collection of downloadable templates or resources of some sort. If it's legitimately helpful, people will likely link to it. Run a contest with a quality sign-up landing page. If you promote the contest well, it might get some coverage (and that means backlinks). Build a useful web-based tool. Build something cool, and people will want to tell others about it. Portent's Content Idea Generator is a great example: People naturally want to tell other people about cool, useful stuff. Portent's Idea Generator is a great example of a tool that's fun, useful, and highly linkable. 4 Additional  Wordpress SEO Tips WordPress has a number of unique SEO considerations. Follow these tips to make sure  your WordPress blog plays nice with search engines. Tip 28: Use the Yoast SEO Plugin If there's only one WordPress plugin you use (aside from ), make it Yoast. It's packed full of powerful functionality for improving your SEO. Here are some things it can do: Make it easy to customize title tags and meta descriptions. Track how many times you've mentioned your primary keyword in your post. Rate the readability of your post according to the Flesch Reading Ease Readability Formula. Once installed, you can find the Yoast control panel at the bottom of your post within your WordPress CMS. Download Yoast here. Then, watch the video below to learn how to use it in under 30 minutes: Tip 29: Use A Mobile-Optimized WordPress Theme Mobile web traffic is gaining ground over desktop usage. That's why Google gives preference to mobile-optimized sites when calculating mobile search results. That means it's more important than ever to make sure your blog looks great on mobile devices. The easiest way to do this is to use a mobile-optimized WordPress theme. A quick Google search for mobile optimized WordPress themes should generate tons of different options to choose from. WARNING: Follow WordPress's guidelines when changing themes. Be warned that some functions and content might not appear the same in one theme as they do in another. Proceed with caution. Tip 30: Use SEO-Friendly Permalinks Search engines use keywords in URLs to help them determine what your pages are about. However, WordPress uses weird, non-optimal URLs by default which usually look something like this: www.RandomBlog.com/blog/?8973834 What you want are URLs that look more like this: www.RandomBlog.com/blog/awesome-keyword That keyword is going to make 100% more sense to search engines than a question mark followed by a random string of numbers. Watch this video to learn how to implement SEO-friendly permalinks: Tip 31: Fix Broken Links Broken links won't necessarily lead to problems for your SEO. However, they do create a poor user experience (even if you have a really funny 404 page). That can hurt your overall SEO efforts indirectly by causing visitors to leave. They can also create missed opportunities to link valuable pages, weakening your overall search performance. Fortunately, broken links are easy to fix. The Broken Link Checker plugin  makes it easy to identify and resolve 404 errors. You can also use another useful tool called Screaming Frog  to tackle this task. Download it here, then follow their detailed step-by-step instructions on fixing broken links. Back To Table Of Contents 3 Tips For Measuring SEO Success It's important to know whether your SEO initiatives are making a difference. By tracking the right metrics, the right way, you can make sure you know if you're on the right track. You can also more easily identify areas for opportunity. Tip 32: Make Sure You Have Google Analytics Properly Set Up Google Analytics is one of the best tools for measuring the success of your SEO. If you're just getting started, consider importing the New Google Analytics User Starter Bundle from Google. It's packed full of dashboards that are set up to monitor SEO performance (and a lot more) with minimal effort. Follow these steps to get started: 1.  Find the bundle in the  Google Analytics Solutions Gallery. 2. Click Import. In two easy steps, you now have all the dashboards you need to measure your success. BONUS TIP: For further assistance using Google Analytics, visit Google's support site. There, you'll find all the information you need to get started and sharpen your analytical skills. Tip 33: Track The Right Metrics When it comes to SEO, marketers tend to focus on rankings. However, rankings are not a strong key performance indicator (KPI) on their own. This is partly because personalized search makes it difficult to accurately track rankings across all users. It's also because rankings are a means to an end (driving traffic to your blog), rather than an end by themselves. When it comes to #SEO, are you tracking the right metrics?Instead, focus on traffic, conversion rates, and revenue (or leads generated, depending on which is more applicable to your situation). These metrics will tell you much more about your SEO success than rankings alone. BONUS TIP: Want to know the best way to sell the value of SEO to a business owner? Show them how much  revenue your efforts are earning. Tip 34: Use an SEO Software Platform SEO software subscriptions cost money. However, they're worth it if you can afford them. These services allow you to do the following (and more): Track keyword ranking changes over time Do detailed competitive research Monitor incoming backlinks Analyze your content Here are some popular options to consider: Moz  (suitable for all skill levels) Raven Tools  (suitable for all skill levels) SERPS.com (suitable for all skill levels) Positionly (suitable for all skill levels) Conductor (advanced enterprise solution) BrightEdge (advanced enterprise solution) SearchMetrics (advanced enterprise solution) Tools like Moz Pro feature tons of functionality to help manage your SEO efforts. BONUS TIP: If you can't afford an SEO platform, SEO Book,  SERPs.com, and Moz  all offer free tools that are worth exploring. That's A Lot Of SEO Tips To Learn (And We're Just Getting Started) SEO is a deep discipline. It covers a broad range of tactics, strategies, and best practices. For this reason, it's impossible  to cover all there is to know in one post. In fact, if you're just starting out, it may take a while to digest everything this post alone. While we've touched on the most basic elements most content marketers need to know, here are some other great resources to check out when you're ready. Back To Table Of Contents Resources For Further Learning Moz's Beginner's Guide To SEO: This comprehensive guide is broken up into ten chapters. It covers nearly everything you'd ever need to know. Best of all, it's easy to follow and understand. The Art Of SEO: This book is intimidatingly thick, but fortunately, it's well worth your time. As  the most authoritative tome on SEO available in print, it walks readers through everything from the basics, up to more advanced techniques. If you're ready to really take your SEO knowledge to the next level, start here. 58 Resources To Help You Learn and Master SEO: This list from Kissmetrics includes articles breaking down nearly every aspect of SEO. If there's something specific you want to know more about, you can probably find it here. Inbound.org: One of the best things about the content marketing and SEO communities is how open they are to sharing knowledge and welcoming newcomers. Inbound.org is an awesome place to ask questions and find answers to anything you'd like to know. Do you have a favorite tip you want to share? Let us know in the comments below.

Research Paper on Social Commerce Example | Topics and Well Written Essays - 1250 words

On Social Commerce - Research Paper Example Introduction Social Commerce, falls under the umbrella of electronic commerce with the notable feature of social media or online networks assisting, recommending or supporting the buying and selling of products. The origin of the term social commerce can be traced back to November 2005, where an article at Yahoo! first used the term social commerce to refer to the phenomenon of user ratings, pick lists and user generated content on the internet. Particularly, â€Å"Facebook, Groupon, Pinterest, LivingSocial, Tabjuice, Cafepress, Etsy and others are examples of social commerce websites† (Pearson & Zehr, p. 429). Importance of Social Commerce The entire idea of social commerce aims at harnessing the power of â€Å"word of mouth marketing†. There is much theoretical and empirical evidence about the power of â€Å"word of mouth marketing† and those customers are willing to trust the recommendation of their friend more than the advertising of a product running on prim e time television (Gibbons, p. 27). This is true because, in the past few decades, the number of advertisements and promotions targeted to individual customers have increased individually. Customers do not even notice most of these promotions, let alone buying the products and services based on those promotions (Davies, p. 108). On the other hand, in the recent past, corporations, businesses and their marketers have been accused of deceptive, manipulative, and deceitful techniques to promote their products in their pursuit of profits, something that has led to a widespread distrust on the advertising messages of corporations. A research from Nielsen, conducted in the year 2010, revealed that when purchasing cars over 90 percent of the customers trust the recommendations and advice of their friends. Only 33 percent of the customers appeared to be trusting advertisements and 59 percent of the customers rely on the input from the side of experts. In fact, another study from Wantlet rev ealed that just over 82 percent of the customers seek social input while purchasing goods and services (Pearson & Zehr, p. 429). Consider the fact that according to the statistics of March 2011, over 3.5 million businesses had their pages on facebook and a significant percentage of these businesses had created their business models around facebook, which meant that they did not have any physical presence (Kotler, Armstrong, Wong & Saunders, p. 37). Consider the example of BlendTec, a blend manufacturer, connects with customers using social media. The company maintains a channel on YouTube, with more than 0.5 million subscribers and statistics indicate that its videos have been viewed at least 181 million times. Furthermore, at least 85000 customers on Facebook and 7300 consumers on twitter read the tips and tricks provided by the company (Gibbons, p. 27). The company believes that maintaining a rigorous presence on the social media converts into added sales because it allows dissati sfied customers to find the solutions of their problems and satisfied customers to recommend the products of the company to other friends. In order to account that whether a particular like of facebook converts into sales, the company provides special coupon codes to its customers and then tracks the whereabouts of the redemption of those coupons (Davies, p. 108). Furthermore, the social media and social commerce efforts of the company are

Orgabizational analysis---TOYOTA Research Paper

Orgabizational analysis---TOYOTA - Research Paper Example The philosophy of lean aimed at preserving value with less work done. This philosophy has been driving the Toyota Company for decades. Lean manufacturing emphasizes on efficiency by optimizing the flow of work, ensuring that there is minimum waste and use of intuition to make decisions rather than accepting the idea that existed before (Jeffery, 2004). Historically, there were changes that took place in Japan which forced the Toyota Company to restructure its operation and management systems in order to meet the needs of its customers. Towards the end of 1949, a collapse in sales made Toyota to layoff part of its workforce. Toyota engineers came to a conclusion that Taylor’s scientific management theory of mass production was not effective and efficient. From this conclusion, they came up with Toyota production system that emphasized on quality control and aggressively sought to eliminate waste and other causes of production defects. Japan had just lost the world war two, so Toyota president aimed at competing at the same level with America in terms of production and quality within three years. The principle of just in time was applied so that there was continuous flow process; the right parts needed in assembling hall reach the destination at the right time and only in amount needed. The other principle is automation which meant that there was dramatic improvement in productivity in that whenever a defect product was detected, the machine stopped automatically to shield the operation from producing more defects. Also, in the Toyotas assembly, assembly lines pulled liens were introduced which allowed operators to detect a problem whenever it occurred thus making everyone in the assembly hall aware of the problem (Jeffery, 2004). The success of Toyota Company in the market has been attributed to lean production system. The basic concepts that